Video Feature
A conversation with Brooke.
Brooke speaks on building people-first workplaces, the work behind healthy teams, and what thoughtful HR partnership looks like in practice.
Watch on YouTube →Human Resources Consulting
May Day HR Group partners with organizations to build healthier communication, stronger leadership, and workplaces where people genuinely thrive.
Get in TouchOur Philosophy
By referral only · Selective client partnerships
Serving organizations nationally
About
May Day HR Group was founded by Brooke Sullivan, a strategic HR leader and executive coach who helps organizations navigate growth with a people-first approach. She brings clarity, calm, and practical guidance to the moments that matter most.
With expertise in organizational communication, workplace mediation, and leadership development, Brooke partners with founders and teams to build strong, human-centered workplaces that actually work. At the core of her work is a commitment she holds firmly: she will always take a people-first approach.
Her approach is grounded in both experience and rigor. Brooke holds her SPHR and SHRM-CP, is a certified Human Resources Business Partner (AIHR), and a certified DISC trainer. She is also certified in Predictive Index and brings additional training in inclusive leadership, human capital strategy, and Lean Six Sigma, allowing her to blend data, behavior, and business strategy in a way that is both thoughtful and actionable.
She's known for navigating complex situations with ease and helping teams move from tension to trust.
May Day HR Group grows primarily through referrals, allowing for a thoughtful, selective approach and ensuring every client receives the focus and partnership they deserve.
What We Offer
Each engagement is tailored. There are no off-the-shelf programs here — only thoughtful, customized work that meets your organization where it is.
Design and implement AI-driven tools, copilots, and systems that support employees and leaders in real time, helping you scale your people function efficiently and thoughtfully.
Embedded HR partnership for startups (0–100 employees). Senior-level support to build your people function, guide leaders, and scale with intention.
Align your people strategy with business goals through org design, workforce planning, succession planning, and scalable infrastructure.
Set up the essentials the right way. Policies, handbooks, systems, and compliance built to support growth without slowing you down.
Design onboarding experiences that go beyond day one. Help new hires ramp quickly, understand your culture, and contribute with confidence.
Build performance frameworks that are clear, fair, and actually used. Support managers in delivering feedback, navigating performance concerns, and creating accountability with care.
Equip leaders with the tools and confidence to lead well. Practical training, real-time support, and frameworks for feedback, performance, and team dynamics.
Build clear career pathways, internal mobility programs, and development plans that retain and grow your best people.
Move beyond traditional training. Create continuous, in-the-flow learning experiences, including AI-enabled tools, knowledge systems, and scalable development programs.
Strengthen communication, trust, and performance through DISC training, team development, and culture-building strategies.
Data-informed coaching to help leaders better understand themselves, make stronger decisions, and build high-performing teams.
Navigate conflict with care. Mediation and support to rebuild trust, reset dynamics, and move teams forward.
Clear, fair, and professional handling of sensitive workplace concerns with actionable outcomes.
Build inclusive, equitable workplaces through practical, scalable strategies that align with your values.
Guide your team through growth, change, and integration with a people-first approach that maintains continuity and trust.
Thoughtful, compliant support for reductions in force and organizational changes. Balance business needs with transparency, care, and respect for your people.
Turn ideas into systems. Design, launch, and scale talent programs that actually work as your company grows.
Use data to identify gaps, measure impact, and continuously improve your people programs.
Identify, source, and onboard top talent to build a high-performing team that drives success and growth aligned with your company's goals and values.
In Their Words
A selection of notes from the leaders, hiring partners, and colleagues Brooke has worked alongside — collected across engagements, teams, and industries.
“She brings a rare combination of strategic thinking, sound judgment, and deep empathy.”
“Extremely attentive to the needs of the organization and always asks relevant questions to drive better outcomes.”
“Professional, kind, and incredibly responsive. She creates an environment where people feel comfortable and able to show their strengths.”
“She quickly identified a robust group of candidates and helped us fill critical roles in record time with phenomenal people.”
“A dynamic professional who brings energy, insight, and passion to everything she does.”
How We Work
Fees
Because no two organizations are alike, all fees are discussed directly and transparently during an initial consultation. There are no hidden costs or one-size-fits-all packages.
May Day HR Group works with organizations of all sizes — from growing practices to established enterprises. Fees reflect the scope, duration, and depth of each engagement.
Press & Media
Conversations, talks, and writing from Brooke on leadership, communication, and the practice of HR as partnership.
Video Feature
Brooke speaks on building people-first workplaces, the work behind healthy teams, and what thoughtful HR partnership looks like in practice.
Watch on YouTube →A recent post from Brooke — short, candid notes on people, leadership, and workplace culture, written in her voice.
LinkedIn Post
A recent post from Brooke on LinkedIn — brief reflections and observations from current client work, written in her voice.
Read on LinkedIn →Video Feature
Brooke on the principles that shape her practice — how leaders can meet complexity with clarity and why a people-first posture compounds over time.
Watch on YouTube →Video Feature
A further conversation with Brooke on building healthier teams — the habits, language, and leadership moves that turn tension into trust.
Watch on YouTube →“War on Talent: The Worst Blind Date You've Ever Been On.”
DisruptHR Talk
A five-minute DisruptHR stage talk — Brooke reframes the so-called war on talent as a blind-date problem, and points to what hiring teams can do about it.
Watch the talk →Contact
May Day HR Group accepts new clients exclusively through network referrals. If you've been referred and would like to explore working together, reach out directly.
brooke@maydayhrconsulting.comMay Day HR Group does not actively advertise and accepts new clients exclusively through trusted network referrals. This ensures every engagement is the right fit — and receives the full attention it deserves.
Accepted by referral only · May Day HR Group
Stay in Touch
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