Human Resources Consulting

People-first
workplaces
start here.

May Day HR Group partners with organizations to build healthier communication, stronger leadership, and workplaces where people genuinely thrive.

Get in Touch

Our Philosophy

People and culture are the foundation of every high-performing organization. May Day HR Group helps leaders build workplaces where people are supported, heard, and set up to succeed.

By referral only  ·  Selective client partnerships
Serving organizations nationally


Brooke Sullivan

May Day HR Group was founded by Brooke Sullivan, a strategic HR leader and executive coach who helps organizations navigate growth with a people-first approach. She brings clarity, calm, and practical guidance to the moments that matter most.

With expertise in organizational communication, workplace mediation, and leadership development, Brooke partners with founders and teams to build strong, human-centered workplaces that actually work. At the core of her work is a commitment she holds firmly: she will always take a people-first approach.

Her approach is grounded in both experience and rigor. Brooke holds her SPHR and SHRM-CP, is a certified Human Resources Business Partner (AIHR), and a certified DISC trainer. She is also certified in Predictive Index and brings additional training in inclusive leadership, human capital strategy, and Lean Six Sigma, allowing her to blend data, behavior, and business strategy in a way that is both thoughtful and actionable.

She's known for navigating complex situations with ease and helping teams move from tension to trust.

May Day HR Group grows primarily through referrals, allowing for a thoughtful, selective approach and ensuring every client receives the focus and partnership they deserve.

What We Offer

Core Services

Each engagement is tailored. There are no off-the-shelf programs here — only thoughtful, customized work that meets your organization where it is.

01

Fractional HR Leadership

Embedded HR partnership for startups and growing teams (0–100 employees). Get senior-level HR support without the full-time cost. I work alongside founders and leaders to build strong, people-first foundations while keeping your business moving.

02

People Strategy & Growth Planning

Align your people practices with your business goals. Includes org design, workforce planning, succession planning, and scalable HR strategy to support growth at every stage.

03

Foundations: HR Setup & Compliance

Build it right from the start. Policies, handbooks, compliance, and core HR systems designed for early-stage companies so you can scale with confidence.

04

Manager & Leadership Development

Practical, real-world training for new and experienced managers. Focused on feedback, performance conversations, and leading with clarity and care in fast-moving environments.

05

Culture, Engagement & Team Effectiveness

Create a workplace people want to be part of. Includes DISC training, team development, and strategies to strengthen communication, trust, and performance.

06

Executive Coaching (Predictive Index)

Data-informed coaching to help founders and leaders understand their leadership style, make better decisions, and build high-performing teams.

07

Workplace Conflict & Restoration

Thoughtful, experienced support to navigate conflict, repair trust, and reset team dynamics so your business can move forward.

08

Workplace Assessments & Investigations

Clear, fair, and professional handling of sensitive workplace concerns, including harassment and discrimination, with actionable outcomes.

09

Inclusion, Diversity, Equity & Accessibility (IDEA)

Practical, scalable approaches to building inclusive workplaces that reflect your values from day one.

10

M&A & Transition Support

People-focused guidance through acquisitions, integrations, and periods of change, ensuring continuity and care for your team.

In Their Words

What partners & peers have said.

A selection of notes from the leaders, hiring partners, and colleagues Brooke has worked alongside — collected across engagements, teams, and industries.

I

High-Impact Leadership & Strategy

“She brings a rare combination of strategic thinking, sound judgment, and deep empathy.”
Seth Warren
SVP of Operations, Hyperproof
“Incredibly passionate, strategic, and thoughtful in her approach.”
Alison Kaizer
Partner, Golden Ventures
“Her openness to debate and desire to continuously improve her practice make her a standout.”
Alison Kaizer
Partner, Golden Ventures
II

Partnership & Trust

“She is a true partner to the hiring teams.”
Brittany Rasmussen
Director, Employee Relations
“Extremely attentive to the needs of the organization and always asks relevant questions to drive better outcomes.”
Kelly S. Hoopes
Senior Customer Success Leader
“She listens well, understands your needs, and goes the extra mile.”
Jean Brown
Former Executive Director
III

People-First & Experience

“Her deep care for candidate experience is so apparent.”
Brittany Rasmussen
Director, Employee Relations
“Every candidate who interacted with Brooke had a positive experience, regardless of the outcome.”
Kelly S. Hoopes
Senior Customer Success Leader
“Professional, kind, and incredibly responsive. She creates an environment where people feel comfortable and able to show their strengths.”
Kim Monk-Goldsmith
Program Manager
IV

Execution & Results

“She quickly identified a robust group of candidates and helped us fill critical roles in record time with phenomenal people.”
Garvin Eastman
Healthcare AI R&D Engineering
“Resourceful, efficient, and always finding a way forward.”
Adapted from Nidhi Daga
Chief Growth Officer
“She gets results.”
Garvin Eastman
Healthcare AI R&D Engineering
V

Communication & Presence

“An articulate communicator who takes the time to truly understand the needs of her clients.”
Sandra D. Brown
HR Business Operations Manager
“She asks the right questions at the right time.”
Michelle Hale
Executive Recruiter & HR Leader
“Able to read the room and find the right candidates for the right roles.”
Faith Goodness
People Services
VI

Energy, Leadership & Style

“A dynamic professional who brings energy, insight, and passion to everything she does.”
Roberto Martinez
Talent Strategy Leader
“Builds relationships that matter and are long lasting.”
Michelle Hale
Executive Recruiter & HR Leader
“A true professional with energy, creativity, and leadership.”
Scot Bemis
MBA, SPHR

A deliberate,
relational approach.

Pricing is tailored to each engagement.

Because no two organizations are alike, all fees are discussed directly and transparently during an initial consultation. There are no hidden costs or one-size-fits-all packages.

May Day HR Group works with organizations of all sizes — from growing practices to established enterprises. Fees reflect the scope, duration, and depth of each engagement.

Inquire about pricing →

Press & Media

Selected features.

Conversations, talks, and writing from Brooke on leadership, communication, and the practice of HR as partnership.

Video Feature

A conversation with Brooke.

Brooke speaks on building people-first workplaces, the work behind healthy teams, and what thoughtful HR partnership looks like in practice.

Watch on YouTube →

Video Feature

On leadership & people-first work.

Brooke on the principles that shape her practice — how leaders can meet complexity with clarity and why a people-first posture compounds over time.

Watch on YouTube →

Video Feature

Conversations on culture & communication.

A further conversation with Brooke on building healthier teams — the habits, language, and leadership moves that turn tension into trust.

Watch on YouTube →

Let's connect.

May Day HR Group accepts new clients exclusively through network referrals. If you've been referred and would like to explore working together, reach out directly.

brooke@maydayhrconsulting.com
maydayhrconsulting.com

May Day HR Group does not actively advertise and accepts new clients exclusively through trusted network referrals. This ensures every engagement is the right fit — and receives the full attention it deserves.

Accepted by referral only  ·  May Day HR Group